Managing Email Marketing Lists and Campaigns

Effective email marketing campaigns require robust mailing lists. But how do you build your subscriber base? How do you keep your campaigns focused as your lists grow? Learn how to build and manage your email marketing lists and run more effective campaigns in this course from digital marketing expert Megan Adams. Megan walks through the basics of selecting an email marketing platform from choices like MailChimp, adding contacts to your list, and segmenting and maintaining that list so the right emails are sent to exactly the right audience. She then covers writing compelling emails and calls to action, reducing bounce rates, testing different versions of an email via A/B testing, and automating your efforts. These strategies will help you find, engage, and convert new customers directly from their inbox—while keeping your messaging on track.

Course Timeline:

Welcome to this

...

What should you know this

...

Add email to your marketing strategy Preview

...

Choose an email marketing platform

...

Email marketing terms and rules

...

Tips for importing contacts to your list

...

Website sign-up forms

...

Create thank-you pages

...

How to create welcome emails

...

List building strategies

...

List segmentation and groups

...

List management and maintenance

...

Create your email campaign

...

Campaign timing and frequency

...

Branding: Format, template, and design

...

How to create compelling content

...

Subject lines: Dos and don'ts

...

Calls to action

...

How to create valuable offers and deals

...

Minimize bounce rates

...

Integrate social media and mobile

...

Conduct A/B testing

...

What you need to know about spam filters 2m 35s

...

Open rates and click-through data

...

Start automating your email campaigns

...

Next steps preview

...

Course Reviews:

Average Rating 0
0 Ratings
Details
5 Stars 0
4 Stars 0
3 Stars 0
2 Stars 0
1 Stars 0

No reviews yet.