Google Analytics: Spam Proofing

When spam clogs up your Google Analytics results, it can prevent you from getting real insights into your website's visitors. In this focused, practical course, learn how to clean up spam from your analytics and get clean, accurate metrics on your site by creating filters, blocking bots, and excluding crawlers. Patrick Rauland helps you understand spam in Google Analytics, showing how to identify spam and write filters to eliminate it. He also walks through how to exclude known bots and language spam, create a hostname filter, save an annotation, and create a segment to view your historical data without any spam.

Topics include:

  • Understanding spam in Google Analytics
  • What spam looks like
  • Spam proofing your analytics
  • Excluding known bots, language spam, and crawler spam
  • Saving an annotation
  • Creating a segment for historical data

Course Timeline:

Google Analytics: Spam Proofing Welcome

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What Spam Looks Like

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Understand filters

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Create a backup view

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Create a segment for historical data

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Save an annotation

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Create a hostname filter

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Exclude crawler spam

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Exclude language spam

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Exclude known bots

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Google Analytics: Spam Proofing Next step

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