Facebook Marketing - Advanced Advertising

Advanced Facebook Marketing Course

If you’re thinking demographics, Facebook is the most targeted advertising platform around today, and there’s one thing that’s consistent :

To get the most out of Facebook it’s a lot more than just posting.  Everyone who posts nowadays seems to be a 'social media marketer', but this course is the one to differentiate yourself from the others.

Although targeted demographics are great, you’re interrupting people on social media, as opposed to people telling you what they’re looking for on search engines, so you have to get the messaging right.

When you combine Facebook’s different ad options, remarketing and sales funnels you have a very powerful advertising platform.  From promoting events through to gathering email addresses through Lead Ads, it’s an evolving platform.

This course will help you get much more out of your Facebook marketing whether you are a digital marketer, or just using Facebook to post at the moment and want to get more mileage out of your time. It will cover how to run Facebook competitions the right way, get more data from your customers for future marketing, and track conversions.

Course Timeline:

 

 

Welcome

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What is Power Editor?

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How to navigate Power Editor

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Structure of advertisements

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How to create ads and campaigns

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Manage ads and campaigns in bulk

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Manage campaigns in bulk with Excel

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How to organize campaigns

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How to bulk upload ad images

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Published and unpublished page posts

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Understand bid nuances

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Custom audiences in Ads Manager

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Custom audiences with web traffic

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Create a lookalike audience

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Use custom audiences in ads

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Engagement

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Lead generation techniques

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A/B testing on Facebook

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How to use a third-party retargeting platform

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How to retarget on Facebook

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How to set up roles and permissions

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How to navigate Business Manager

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How to set up your business on Facebook

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How to optimize for conversions

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How to use the Facebook pixel with Google Tag Manager

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Create duplicate ads with different targeting

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Create duplicate ads with different images

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Move ads between accounts

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How to create the Facebook pixel

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next steps

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