Ebooks: Distributing and Marketing

Are you writing an ebook? Or maybe you already have an ebook file. Where do you begin? This course is your first step on the road to publishing success as you learn about ebook trends and marketing tools; publishing requirements and options; the ins and outs of distributing ebooks; and the ebook marketing basics every author should know to launch their book effectively. Author David Wogahn covers the specifics of using Amazon.com, Barnes & Noble, Apple, and Kobo for distribution and presents the important pros and cons of using aggregators such as Smashwords and BookBaby. David also provides tips on selling ebooks from your website and how to take full advantage of the special services from Amazon, the largest bookseller in the world.

Topics include:

  • Understanding ebook trends and how to make them work for you
  • Using measurement, tracking, and analysis tools just for authors
  • Working with Amazon Kindle Direct Publishing, NOOK Press from Barnes & Noble, and Kobo Writing Life
  • Becoming an approved publisher to the iBookstore
  • Writing and distributing press releases
  • Networking with authors and publishers
  • Acquiring an ISBN number and copyright
  • Pricing ebooks
  • Selecting an aggregator
  • Using Amazon services
  • Selling ebooks directly

Course Timeline:

Ebooks: Distributing and Marketing Welcome

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Ebooks: Distributing and Marketing Using the Exercise File

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What is an ebook and how do you read one?

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Getting ebook files onto devices for reading

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Ebook trends and what they mean to publishers

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Putting the Google Adwords Keyword tool to use when publishing

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How publishers use Google Trends

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How publishers use Google Alerts

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Evaluating your online presence

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Author rankings and book monitoring

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Introduction and categorizing your addressable audienc

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Getting reviews

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Distributing ebooks for reviews

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Writing and distributing an ebook press release

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Networking with authors and publishers

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Using ebook marketing handouts

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Beginning with a quality file

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ISBN Requirements For Ebooks

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Securing Copyright Why Its Important

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Cataloging in print

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Is digital rights management (DRM) and copy protection right for you?

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Ebook cover formatting

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Ebook royalties

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The art of pricing ebooks

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Preparing your metadata in advance

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Introduction to direct distribution

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Using Kindle Direct Publishing (KDP) from Amazon

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Using the Barnes & Noble NOOK Press

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Using iTunes Connect for the iBookstore

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Using Kobo Writing Life

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Considerations When Selecting Aggregator

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Evaluating commission-based aggregators and a detailed look at using Smashwords

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Evaluating fee-based aggregators and a detailed look at using BookBaby

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Introduction to Amazon Services

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Using KDP Select

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Creating an Author Central profile

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Using Amazon Associates

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How ebook publishers can leverage CreateSpace

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Using Goodreads and Shelfari

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Selling directly

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Tools for selling one or a few ebook titles at a time

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Giving your ebook away for free: Why and how

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