Advanced SEO: Search Factors

SEO search factors—the elements that contribute to how and where your site is displayed on Google's results page—impact how your content makes its way to your audience. In this course, Brad Batesole pulls back the curtain on the modern search engine, explaining how people search and how machine learning makes it all possible. Along the way, Brad points out how to capture Google featured snippets and reveals how results and programmatic site features work. He also delves into methodologies for mining results from Google to unlock new ideas and opportunities, and shows how to track your performance.

Topics include:

  • Evaluate the difference between Google and Bing search engines.
  • Recognize the characteristics of three categories of search queries.
  • Identify the purpose of clustering tools.
  • Explain what kinds of content would improve a website’s snippet positioning.
  • Define the function of a sitelink.
  • Describe how to use operators to filter advanced search results.

Course Timeline:

Advanced SEO: Search Factors Welcome

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Advanced SEO: Search Factors What should you know before

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Compare search engines

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How People Use Search

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The sequence of user search queries

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Categories of search queries

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Characteristics of search queries

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Intent-based keyword search

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Evolution of Google SERPs

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Rank an Brain The Future Of Search

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RankBrain and machine learning

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An updated keyword research strategy

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Google featured snippets

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Featured snippet formats

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Research questions to secure snippets

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Optimizing content

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What are Google Search features?

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Rich results

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Site features

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Knowledge Graph cards

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Search operators

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Combined search operators

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Advanced SEO: Search Factors Next step

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