Advanced Lead Generation

Spark more interest in your products and services by developing a comprehensive lead generation strategy. In this course, Dayna Rothman goes in depth into generating leads with inbound and outbound marketing. Dayna explains how to create a strategy and execute against it. She discusses how to tie your efforts to the sales funnel to be successful. She also covers how to measure and test the effectiveness of your lead generation programs. Get ready to learn how to identify leads, define your sales funnel, and improve your approach to marketing.

Topics include:

  • Identifying funnel stages
  • Defining key goals and metrics
  • Deciding on an approach
  • Building a lead generation plan and a team
  • Aligning with stakeholders
  • Choosing a lead generation technology
  • Building attractive content
  • Generating leads with blogs and social media
  • Creating an SEO strategy
  • Tracking ad performance
  • Increasing visibility through events
  • Using paid ads and direct mail
  • Qualifying leads
  • Measuring campaign effectiveness

Course Timeline:

Advanced Lead Generation Welcome

...

Define Your Leads

...

Identify your funnel stages

...

Create lead hand-off rules

...

Define Your Key Goals and Metrics

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Decide between a lead or account-based strategy

...

Decide between LBM and ABM

...

Lead generation plan, part 1

...

Lead generation plan, part 2

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Build your lead generation team

...

Align organizational stakeholders

...

Choose your lead generation technology

...

Build Content To Attract Your Leads

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Optimize your website for lead generation

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Website testing

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Develop a blog that generates inbound leads

...

Generate leads with social media

...

Create an SEO strategy to maximize traffic

...

Leverage industry influencers

...

Use paid ads to target your key buyers

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Tracking your ad performance

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Increase visibility through in-person events

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Increase visibility through virtual events

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Event promotion

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Email marketing to accelerate leads to customers

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Vendor sponsored email marketing to grow your list

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Target the right buyers with content syndication

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Create a personalized experience with direct mail

...

Work with inside sales to qualify your leads

...

Test and optimize your campaigns

...

Measure your lead generation campaigns

...

Marketing attribution reporting

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Advanced Lead Generation Next step

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